Luxe Business Cards & Products
A line in personal expression. Paper with more than two sides. Luxe.
MiniCards
Mini, but most definitely mighty
Printfinity
A literal portfolio in your pocket
NFC Cards
Cards with a little spark inside
Accessories
Packaging
Branding
Professional but cheeky with a wry smile
We Love To Print
MOO is an online print and design company with a passion for amazing design and how it can change the world, support customers and make a difference in your day. Conceived and founded in London in 2006 MOO and by its fearless founder Richard Moross set out to disrupt the trillion-dollar global print industry by unleashing great design, impeccable customer service, advanced technology, combined with accessibility and quality.
MOO set new standards in print with a unique collection of products and technologies with an unwavering goal of great design. Focusing on photographers, designers, creatives and upstarts MOO used its technology to make print accessible and more beautiful raising the bar in both quality and experience.
Great design for everyone
Design is the focal point of everything MOO creates from technology and manufacturing, to customer experience and packaging. Everything is considered to create a crafted, world class experience at an accessible professional-level that had previously been out of reach.
Passionate about helping people achieve their design goals, MOO creates products of the highest level to help businesses, professionals and artists look great.
The company has won 3 Webby awards (the web’s Oscars), has been profiled in the Financial Times, and was ranked in the top 10 UK start-up companies by the Guardian Newspaper. MOO currently employs over 200 full-time staff and has offices in London, UK and Rhode Island, USA. MOO has also raised over $5m in venture capital from the Accelerator Group, Index Ventures and Atlas Venture, the investors behind Skype, Betfair, Lovefilm, Last.fm and MySQL.
My Story
Over the course of seven years I played a critical role in transforming MOO from a B2C company into a B2BC brand (*Business to Business Consumer). At the start of my journey I crafted MOO’s product experience evolving it from a cute MiniCard company to a design focused print company with a focus on business cards raising the standard of how print was seen, utilized and interacted with.
Wearing many hats throughout my MOO career was humbling to be able to grow as both a designer and human becoming an important part of the team helping customers, mentoring members of the MOO family, building teams, and fulfilling dreams I didn’t know I had.
My Roles
Product Designer
Lead Product Designer
Head of Product and Strategic Sourcing
Director of Product
Work
MiniCard Redesign
Letterheads & Stationery
Packaging Design
MiniCard Frame
Business Card Accessories
Luxe Product
Luxe Project
NFC Cards
Retail Store
Exhibition Design
Responsibilities
Product Design & Development
Creative Direction
Product Strategy
Product Innovation & Research
Brand Design
Office and Space Design
Retail Design
Event Design
Experience Design
Art Direction
User Experience
Packaging Design
Business Development
Partner Management
Team Mentor
Injector of Fun
*Business to Business Consumers – We are all humans and I hate labels, but I also love thinking about them. My approach to working in B2B environments is thinking about the humans involved and how we can support those people, as people run businesses, especially within the context of MOO and my other work. They have wants, needs and desires that are going to help drive that business to become a better brand. So they think and consume like consumers, but for the brand.